Sabre, SAA Sign Multi-Year Deal


South African Airways has signed a new multi-year agreement that will see it make all of its airfares and inventory available in the Sabre global distribution system.

The deal gives Sabre travel agencies and corporations globally access to SAA’s full range of fares, schedules and availability including published fares sold through the airline’s own web site and reservations offices.

Greg Webb, president, Sabre Travel Network, said: “We have a long and successful partnership with South African Airways to market and sell their products and services, and to support their expansion and growth in new markets.”

Webb also pointed out that: “South Africa is an important new market for Sabre and we are especially pleased to renew our agreement at a time we are seeing strong interest from the industry.”

As for SAA, its chief commercial officer, Sylvain Bosc said: “Sabre is an important technology partner for us, which has been strengthened by their launch and growth in South Africa, and across the African continent. Sabre provides us with an easy and efficient way to market and sell our fares the way we want to, and continues to be a very valuable channel for reaching high-yielding corporate travellers.”

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, ancillary services, hotel rooms, rental cars, rail tickets and other types of travel, to more than 400,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, processing over $100 billion in estimated travel spend.