Sabre Releases New Retail Intelligence Products

Sabre Corporation has released the first two products in its Retail Intelligence suite — Sabre Air Price IQ and Sabre Ancillary IQ for the dynamic pricing of airfare and ancillaries, respectively.

The Sabre Retail Intelligence product suite enables airlines to deliver personalized travel offers in both traditional and NDC channels.

Powered by Sabre Travel AI – which integrates Sabre technology with Google Cloud’s AI technology and advanced machine-learning services – Retail Intelligence allows airlines to dynamically provide offers to travellers based on preferences, marketplace insights and purchase probability, creating a more personalized and better traveller experience.

Wade Jones, chief product officer for Sabre Travel Solutions, said that: “We are facing a rapidly changing world and the travel ecosystem looks very different than it did just 18 months ago.”

Jones continued: “Traveller expectations for relevant and personalized offers are growing, and airlines are more focused than ever on becoming sophisticated retailers. Relying on traditional strategies based on historical data patterns isn’t enough – airlines need intelligent solutions driven by artificial intelligence and machine learning. This is what we are offering with Sabre’s Retail Intelligence suite of products

Sabre Air Price IQ increases airlines’ pricing agility and precision by allowing airlines to adapt quickly to changing marketplace conditions. Considering traveller segment and trip intent from the shopping request, the product supports an airline’s efforts to maximize revenue opportunities while providing a seamless experience to travellers.

Sabre Ancillary IQ uses machine learning to present ancillary offers based on multiple factors, including real-time shopping data and purchase probability to increase incremental revenue opportunities and traveller satisfaction. As a result, airlines can deliver increased value and more choices to their travellers.

Sundar Narasimhan, president, Sabre Labs and Product Strategy, explained that: “As travel retailing becomes more complex to meet increasingly sophisticated consumer expectations, the rules-based technology in use across the industry today will no longer deliver satisfactory results.”

Narasimhan pointed out that: “To truly modernize travel retailing, the industry requires intelligent systems that allow for continuous learning and scaling at speed. At Sabre, we are focused on equipping our customers with those AI-based solutions that will modernize the way we shop, book and experience travel, delivering incremental value for our customers and the travellers they serve.”

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