San Diego has been lauded by locals and visitors alike as the craft beer capital of America, and it has further cemented its reputation as the ultimate beer destination by becoming the first city to release an official destination craft beer for sale to the public.
The San Diego Tourism Authority (SDTA) teamed up with Bay City Brewing Co. to create “72 and Hoppy,” a session IPA that reflects the hoppy beer culture and laid-back, easygoing spirit of the region.
Clocking in at a light and drinkable 4.2% ABV, “72 and Hoppy” features Mosaic, El Dorado and Ekuanot hops, which lend bright citrus notes to the IPA style that has become a calling card for San Diego beer.
Joe Terzi, SDTA president & CEO, said: “Many visitors to the region have heard great things about San Diego’s craft beer offerings, but with more than 140 breweries, it can be difficult to know where to start,” said. “Bay City Brewing Co. has created a beer that captures the spirit of San Diego in a pint glass – relaxed and refreshing, but also vibrant and full of flavour.”
As part of an ongoing licensing partnership designed to complement SDTA’s “Happiness is Calling” destination marketing campaign, Coastal Brand Management matched the SDTA with Bay City Brewing Co. for the special collaboration brew.
The release of “72 and Hoppy” reflects a larger, longstanding effort by the SDTA and local brewing community to establish San Diego as the craft beer capital of America.
According to a study recently released by Cushman & Wakefield, San Diego has more operating breweries than any other region of the U.S., with 125 breweries as of 2016.
In order to help visitors discover these breweries, the SDTA and the San Diego Brewers Guild recently established a joint membership program, offering small, regional brewers a cost-effective way to market themselves to national and international visitors.
For more, go to http://www.sandiego.org .