Scenic Group joins Ensemble as a preferred partner

Scenic Group has announced a new preferred partnership with Ensemble, a leading boutique travel agency consortium of top-tier travel agencies across the U.S. and Canada.

Through this strategic alignment, Scenic Luxury Cruises & Tours and Emerald Cruises join a curated portfolio of best-in-class suppliers, extending their reach to Ensemble’s robust network of elite travel professionals. This affiliation reinforces Scenic Group’s commitment to delivering exceptional, all-inclusive experiences to discerning travelers while equipping Ensemble advisors with access to elevated cruise itineraries, bespoke marketing tools and enhanced booking incentives.

“Partnering with Ensemble is a powerful opportunity to align with a network that shares our values of innovation, quality and advisor-centric service. This collaboration expands our visibility among North America’s most respected travel professionals and enables us to better support their success,” said Ken Muskat, President of Scenic Group, USA/LATAM. “We provide a professional team of Regional Sales Directors to partner with our valued Ensemble travel advisors to help develop programs and drive sales, deliver customized training and marketing programs, offer easy utilization of booking tools and a service-oriented approach to our call center support. Our partnership ultimately provides the network with expanded access to our diverse collection of immersive, luxury journeys, which are heavily sought after by today’s luxury travellers.”

About Scenic

Scenic Luxury Cruises & Tours specializes in boutique cruise travel, offering ultra-luxury river and ocean journeys across the globe. Scenic’s all-inclusive Discovery Yachts™, Scenic Eclipse and Scenic Eclipse II, are purpose-built for exploration across all seven continents, combining refined comfort with once-in-a-lifetime access to over 350 destinations, including remote polar regions. Scenic Luxury Cruises & Tours also operates 13 river ships across Europe and Southeast Asia, delivering all-inclusive journeys with elegant design and cultural depth.

About Emerald

Emerald Cruises complements Scenic Luxury Cruises & Tours with a growing fleet of sleek, award-winning yachts and river ships. The brand’s European river fleet will grow with the launch of Emerald Astra in 2026, marking the brand’s 11th Star-Ship and reinforcing Emerald’s dedication to modern design, cultural immersion, and boutique charm.

Also in 2026, Emerald Kaia will join its already-active sister yachts Emerald Azzurra and Emerald Sakara, providing intimate journeys through the Mediterranean, Adriatic, Caribbean, and beyond. In 2027, the fleet will grow further with the debut of two new superyachts, Emerald Raiya and Emerald Xara, along with Emerald Lumi, a custom-built river ship that will mark the brand’s debut on the Seine.

“We are thrilled to welcome Scenic Luxury Cruises & Tours and Emerald Cruises to Ensemble’s growing portfolio of cruise partners,” said Rachel Grogan, Senior Director of Partner Relations, Cruise at Ensemble. “Their reputation for exceptional service, immersive itineraries and innovative ships aligns perfectly with our mission to deliver elevated and enriching travel experiences for our members’ clients. This partnership gives our advisors access to an even broader range of cruise options to suit today’s sophisticated traveler.”

Limited-time offer

To celebrate the new partnership, Scenic Group is launching a limited-time offer available on new bookings made in July and August 2025. This exclusive promotion applies across all 2025 river and ocean sailings with Scenic and Emerald Cruises and is designed to deliver added value to guests.

The collaboration also includes an ongoing consumer benefit available across the full fleet of ships and range of products, designed to enhance the guest experience.

This new strategic alliance underscores Ensemble’s commitment to growing its cruise business through an expanding portfolio of premium partners and enhanced advisor support. Through initiatives like Cruise Circles – a collaborative community for sharing insights – and Cruise EMAPP, the Ensemble Member Advisor Partner Panel, Ensemble continues to deepen relationships with suppliers and empower its advisors with tools and resources that drive cruise sales.

To learn more about Scenic Luxury Cruises & Tours and Emerald Cruises, visit www.scenic.ca and www.emeraldcruises.ca

For further details and information on Ensemble, visit www.ensembletravel.com.