Screen Gem Spawns 2nd US Travel Film

Get ready for USA the sequel. With the phenomenal success of “America Wild: National Parks Adventure” in IMAX theatres across Canada and around the globe, Brand USA (the US’s international destination marketing organization) is planning a second a film, likely to be released in 2018.

Following the outdoor theme of America Wild, the short, documentary film – working title “America’s Treasures” – will move on to American urban and cultural centres as seen through the eyes of some iconic American musical stars.

“We’re aware that in the US, we’re known for our pop culture, so we think this can be a big platform for us, and drive people to the our destination,” says Brand USA director, public policy, Aaron Wodin-Schwartz, (pictured) who notes that 2.4 million people have seen America Wild in its first six months of release. Better still, in-theatre surveys have shown that 81% of viewers said they were more likely to visit the US after seeing the film and 62% said they would choose it over another destination.

Says Wodin-Schwartz, “It has been a big winner for us! It’s driving a ton of interest.”