SeaWorld teams up with Franklin & Friends

SeaWorld Parks & Entertainment and Corus Entertainment’s Nelvana have launched a multi-platform partnership that combines the appeal of the popular Franklin & Friends characters with the SeaWorld brand. Beginning January, the company’s new SeaWorld Kids brand and Nelvana will team up to introduce kids and families to in-park Franklin characters, TV specials, books and merchandise. Highlights of this multi-faceted partnership include: !!! Franklin will take up residence at the three SeaWorld parks for the year, where guests will be able to meet this classic character, take photos and get autographs. The parks include: SeaWorld Florida beginning with the “Just for Kids”event January; SeaWorld Texas beginning with the “Just for Kids”event April; SeaWorld California beginning with the “Spring into Night”event March. !!! Franklin & Friends’ specialty merchandise, much of it exclusive to SeaWorld, will be available in the parks. !!! SeaWorld and Nelvana are collaborating on two Franklin & Friends on-screen specials which will focus on the natural world. !!! The SeaWorld Kids brand will be reflected in select Franklin products, including co-branded books published by Corus Entertainment’s Kids Can Press. Based on the best-selling children’s book series by Paulette Bourgeois and Brenda Clark, published by Kids Can Press, the new CGI-animated TV series, Franklin and Friends, follows Franklin the Turtle as he experiences adventures and milestones, learning lessons along the way with his pals Snail, Rabbit, Beaver, Fox, Goose and best friend Bear.