Sheralyn Berry talks about her new role with HX

With a new brand identity in place, HX continues to build momentum in Canada with a growing team in place to support and grow the Canadian market.

Notably, industry veteran Sheralyn Berry recently took on the role of General Manager for the Americas region for HX, formerly known as Hurtigruten Expeditions.

“I joined in October, just as we entered an exciting new chapter following our rebrand to HX,” Berry tells Travel Courier. “Since I joined, HX has launched a new visual identity, website, social channels, booking materials, advertisements and more. Alongside this rebrand, I’ve been focused on expanding market presence, elevating brand visibility, and forging stronger relationships with the travel trade.”

This January, four new hires joined the team, including Carla Brake, Senior Sales Director; Kent Phillips, BDM, Western Canada; Jennifer Kennedy, BDM, Southeast U.S.; and Ian Kivell, BDM, Eastern Canada.

“To support and ensure our partners have all the support they need, we’ve been building our team,” she says.

To find out more about the importance of the travel trade and what the future holds, Travel Courier caught up with Berry for a one-on-one interview.

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