Sheraton in the Spotlight With New $100 Million Campaign


Sheraton Hotels & Resorts is returning to TV for the first time in nearly a decade with the launch of its new $100 million multi-channel marketing campaign, dubbed “Where Actions Speak Louder.”

The new campaign, which will run through 2017, is designed to “boldly communicate ongoing enhancements to the Sheraton guest experience, including new products and partnerships, a renewed focus on service, and an elevated look, feel and design for the flagship brand of Starwood Hotels & Resorts Worldwide, Inc.”

“We are at the beginning of a five-year journey to change both the reality and perception of the Sheraton brand, and we have already made important improvements that guests will increasingly notice when they arrive at our doors,” said Adam Aron, chief executive officer of Starwood Hotels & Resorts on an interim basis. “With this sophisticated new advertising campaign, we intend to turn heads and give consumers a compelling reason to take another look at Sheraton, while keeping this iconic brand on the pedestal it so richly deserves.”

The campaign includes print, television and digital advertising, including video and banner ads on sites like YouTube, AOL and Facebook.