Show And Tell


Representatives from a number of Texas destinations – Austin, Dallas, Fort Worth, San Antonio, etc. — were in Toronto this week to meet with travel trade types and update them on a host of new products, developments and services available in the state.

Texas Tourism’s Debra Bustos was quick to point out that it’s no surprise the state spends a lot of time promoting in the Canadian market, considering that it’s Texas’ second largest international market behind Mexico.

In fact, in 2012, Texas welcome 416,000 Canadians, who spent $367 million during their visits which average 14 nights. A third of those visitors travel to Texas on business.

Bustos pointed out that the nice things about Canadian visitors is that they travelled throughout the state and that Texas has a good number of Canadian visitors who come for extended winter stays that they’ve dubbed “Winter Texans.”

Asked why travel agents should sell Texas, Bustos is quick with the answer – sell it for its diversity.

Seen in the photo, from l to r, are Tourism Texas’ Debra Bustos; Austin’s Linda Moore; Fort Worth’s Sarah Covington; and San Antonio’s Krystal Jones.

For more on Texas, go to .