Silversea, Cruise Strategies strengthen partnership

Silversea Cruises has enhanced its relationship with Cruise Strategies Ltd to provide even more extensive promotional assistance, sales and marketing representation in Canada. Silversea, which has been represented by Cruise Strategies since 2007, has now forged an even closer relationship with the Cruise Strategies team to plan and implement sales and marketing campaigns to broaden awareness of the award-winning cruise company in the Canadian market. The development follows Silversea’s recent moves to enhance its organizational efficiencies throughout North America. Cruise Strategies will be working closely with Silversea to amplify sales and support efforts. “We’re excited to be joining forces with Cruise Strategies in a broader way to help Canadian travel agents explore the multiple options available through Silversea to increase their profits by tapping into the highly lucrative ultra-luxury travel market,”said Kristian C. Anderson, Silversea’s vice-president of sales for North America. “Assisted by our enhanced inside sales and support team, Cruise Strategies is an ideal partner as we continue to strengthen our position in the Canadian market.”(http://www.silversea.com)