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Siren Named Agency of Record for the St. Regis Toronto

Siren Communications has been appointed as the “Agency of Record” for The St. Regis Toronto.

This winter, St. Regis will mark its Canadian debut in downtown Toronto.

“The hotel will unveil a new era of glamour and introduce St. Regis’ world-renowned butler service and iconic rituals, setting the standard for luxury hospitality in Canada,” says Tim Terceira, general manager.

At the heart of the landmark hotel are the coveted rituals that have defined the hotel collection since its founding by John Jacob Astor IV over a century ago – the Bloody Mary, Afternoon Tea, Midnight Supper, and the Evening Ritual with champagne served each evening in the lobby lounge.

Ann Layton, founder and CEO of Siren Communications, is confident that the new hotel will resonate with Canadians.

“One the most dynamic and fastest growing cities in the world, Toronto is a key hub for both business and leisure travel, and an exciting destination for St. Regis to establish a presence.”

Rising 65-storeys above Canada’s international enclave for business and culture, the hotel (currently operating as The Adelaide Hotel at the corner of Bay and Adelaide) is undergoing an extensive re-imagination and once complete, will unveil a new lobby and lounge, specialty suites, and much-anticipated LOUIX LOUIS grand bar and restaurant, soaring 31-storeys high above downtown Toronto.

The St. Regis Toronto will have the highest percentage of suites of any luxury hotel in Canada, with 124 of its 258 rooms offering fireplaces, living areas and wet bars.

Amenities include 12,000 sq. ft. of event space, including the St. Regis and Astor Ballrooms connected by a grand staircase, 30th-floor meeting rooms and a two-level spa located on the 31st floor.


Posted in Appointments, Hotels