Travel Agent Appreciation

Slope access now quicker at Vail

Vail Resorts, Inc. has reinvented the guest registration and check-in process for a “streamlined, seamless experience when purchasing lift tickets, season passes, ski and snowboard school lessons and equipment rentals across the company’s seven resorts.”With the new service feature coming this winter season, guests of Vail Resorts only need to provide their information once, making the process of getting on to the mountain and starting their vacation faster and easier. Once a guest has provided their information initially, Vail Resorts’ integrated systems will communicate across its various lines of business, removing any redundant on-site paperwork or data collection. This new feature will enable reservations staff to quickly locate guest information and provide more personalized service based on what was previously purchased during trips to the company’s seven resorts. It will provide an “effortless process for checking into ski and snowboard school and purchasing equipment rentals. It also will make the on-mountain registration process easier — a swipe of a guest’s pass with resort charge capability or a credit card– to purchase a run at the new EpicMix Racing venues this season,”Vail Resorts says. In the next several years, the company plans to expand its personalized guest service experience with this feature to other on-mountain activities, as well as lodging, clubs and transportation. Vail Resorts, Inc. subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. (

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