Smart And Getting Smarter

Sabre Corporation launched its new FareNabber API at Sabre’s TTX innovation conference in Las Vegas, empowering travel companies and developers to create a smarter, more personalized experience for consumers when shopping for airfares, reports Mitchell McClung from the show.

In a world where technology is regularly used to automate and simplify common tasks, consumers expect the same experience when shopping for travel.

Today’s travellers want to shop for airfares in new ways. They want to define their preferred trip criteria and be alerted when options that meet their needs become available – rather than spend valuable time monitoring flight options to find the best deal.

And the newest API in Sabre’s platform, FareNabber, provides developers, OTAs and agents with the ability to offer travellers the perfect flight options through the power of automated search.

FareNabber lets them display flight listings faster while enabling more bookings by automatically searching and identifying flight options based on customer preference.

Travellers can be notified of preferred flights by selecting their preferences including:

  • Origin and destination
  • Number of passengers
  • Date flexibility, including days of the week
  • Departure time or arrival time window
  • Preferred airlines
  • Maximum acceptable fare per person

Wade Jones, president of Sabre Travel Network, said: “Today, the traveller is at the centre of our ecosystem and the perfect flight is at the core of the travel experience.”

Jones continued: “FareNabber empowers the world’s leading OTAs, developers and travel companies to take airfare shopping to the next level through the combined power of data and technology.”

Sabre’s new API capability provides travel companies with a unique shopping experience for their tech-savvy customers, and enhances their existing online capabilities to let travellers know the best time to fly and to buy airfare.

Go to for more. And for more on Sabre TTX, use the hashtag #sabrettx .