A Solid Choice

Pennicook Picked as Jamaica's New Director of Tourism


Paul Pennicook has been named Jamaica’s new director of tourism, replacing John Lynch, who stepped down after five years in the post in late April of this year.

Pennicook’s appointment was announced by Dennis Morrison, chairman of the Jamaica Tourist Board today, and is effective as of July 9, 2014.

Jamaica’s new director of tourism is a strong, seasoned tourism leader and no stranger to the post having served in that capacity from 2003 to 2006.

Pennicook has spent several years as a successful hotelier, serving as president and CEO of Couples Resorts, executive vice-president of Sandals Resorts, and first vice-president of the Jamaica Hotel and Tourist Association. He was also Air Jamaica’s senior vice-president of sales and marketing from 2006 to 2008.

Morrison observed of the appointment, “Paul Pennicook is a solid choice to lead the Jamaica Tourist Board’s future. Paul was selected for his highly accomplished, well-rounded experience as a hotelier, an airline executive and tourism director. He will hit the ground running building on the JTB’s current momentum, thus propelling Jamaica’s success to the next level.”

Jamaica’s Minister of Tourism and Entertainment, Dr. Wykeham McNeil said, “I am very satisfied with the decision of the Jamaica Tourist Board. Mr. Pennicook is a well known figure in Jamaica’s tourism industry and is highly respected at home and abroad. As we meet the challenges of modernizing the operations of the Board and deepening the partnerships with industry players, I am confident that the JTB has found the right man for the job.”

Pennicook commented, “I’m thrilled and honoured to return to service at the Jamaica Tourist Board. In the last few years, I have gained invaluable experience in the international industry and this will be brought to bear while working on the front lines of Jamaica’s multi-layered hospitality industry. Jamaica has always been at the forefront of Caribbean tourism and I look forward to continuing in that tradition.”

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Posted in Appointments, Destinations, News, Tourism Organizations