Sportscorp Travel Acquires Charrisma Travel Group

Sportscorp Travel has acquired Charrisma Travel Group.

Shawn Ashton of Sportscorp Travel announced the acquisition which was effective April 1, 2021, and indicated that the collaboration generates growth opportunities while strengthening Sportscorp Travel’s presence with the addition of the leisure travel expertise of Lauren  Harris and her team at Charrisma Travel Group.

Said Ashton: “We are excited to be building our leisure presence with Lauren and her team. There is potential that will ensure we emerge from the challenges of the past year with positivity and collective energy.”

Sportscorp was founded in 1981 and is a TMC that specializes in sports group and corporate travel.

Harris’ family opened her agency business in 1982. She is a third-generation owner and observed: “We are stronger together with the sum of our parts. We are so excited for our future potential as we combine resources for tangible opportunities that will benefit our travellers. Shawn and his team at Sportscorp are impressive and along with our book of business we look forward to working with them to drive an even stronger presence.”