Peru is getting ready to ready to bring a new tourism message about a country on the verge of becoming more accessible to a growing number of Canadians.
Elisabeth Hakim of Peruvian tourism board PromPeru told a Thursday Toronto audience that the upcoming campaign will be launched Nov. 6.
Peruvian tourism officials are highlighting the likes of adventure tourism opportunities in Peru, cultural sides to a country that has many still-standing reminders of the Inca civilization, the natural side of a nation that is mostly Amazon Basin and Peruvian cuisine. “In Peru, you just don’t eat nicely,” Hakim said. “You eat healthy.”
Hakim noted that the peruagent.com free Peru specialist program features videos, trips and has other features that can help travel agents better sell Peru.
The Peru Program rewards sales of Peru with different items, including trips.
Webinars on a country whose landscapes include desert, Andean mountains and jungle are offered.
Meanwhile, Hakim said Peru is “thrilled” that Air Canada has decided to continue what was initially planned as temporary Toronto-Lima service. The carrier also plans to begin twice-weekly Montreal-Lima service on Dec. 16.
Pictured are Mark Nessle, Intrepid Group; Simona Cercel, Air Canada; Hakim; Dallyce Macas, explora; Rosa Cabral, Martour; Jose Luis Peroni of the Trade Office of Peru in Toronto; Veronika Macas, Butterfield & Robinson; and Don Foerster, Goway.