St. Kitts’ New Brand Positioning Drives Growth In Canada 

Canadians clearly have St. Kitts on their radar these days.

Following the launch of its “Venture Deeper” brand campaign last fall, St. Kitts has been gaining traction with modern travellers looking for more meaningful experiences.

St. Kitts’ new campaign introduced elements of introspective self-discovery and purpose-driven travel via striking documentary-style imagery and authentic story telling.

Ellison “Tommy” Thompson, CEO of the St. Kitts Tourism Authority, explained that: “This year we inspired travellers to dive into our culture, history and beauty in a way that really resonated with those seeking a more authentic, soul-stirring getaway. And St. Kitts is now enjoying this incredible momentum of enhanced airlift, industry accolades and record media coverage. There’s a lot of buzz about the destination.”

St. Kitts enjoyed strong and consistent load factors in the 2022-2023 winter season, earning it a 35% capacity upgrade from Air Canada who will now offer a weekly A321 service to the destination. A St. Kitts Tourism Authority delegation including Thompson, visited Montreal last week to meet with the airline who recently unveiled their plans for further increasing sun destination services this coming winter.

The seasonal direct service will return to St. Kitts in early November and run through the end of April with a favourable 9:30 am departure time out of Toronto. Forward bookings for the season are already trending ahead of last year.

Thompson also noted that at Virtuoso’s recent annual Symposium in Montreal, the luxury travel network revealed that an analysis of its Canadian client bookings showed St. Kitts trending as one of its ‘top outbound destinations.’

Said Thompson: “While it is tempting to rest on our laurels, now is the time to ramp up our efforts even further. And we are delighted to unveil a new strategic partnership in Canada that in the coming months will create even more exposure for the island and help us reach new audiences. Stayed tuned on that news to come.”

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Caption for Group Photo 

Seen in the photo, from l to r, during a meeting between Air Canada and the St. Kitts Tourism Authority, are Mazin Elbushra, Director, Network Planning – North America (Air Canada); Vlad Cojocarasu, Network Planning and Scheduling Manager (Air Canada); Ellison ‘Tommy’ Thompson, CEO (St. Kitts Tourism Authority); Kelly McConville, Senior Manager, Routes Marketing (Air Canada); Melnecia Marshall, Deputy CEO (St. Kitts Tourism Authority); Candice Kimmel, Airlift Consultant (St. Kitts Tourism Authority); Rui Freire, Pricing Manager (Air Canada); and Chris Kanatselis, Manager, Revenue Optimization (Air Canada).