Star Alliance wants you to ‘Picture Your Upgrade’

Star Alliance has launched a “Picture Your Upgrade”photo contest, running through April 4. To participate, a special app has been designed for the iPhone, Android and Blackberry smart-phone platforms which can be downloaded by visiting . Using the app, participants will be asked to submit photos of objects which they find during their travels and which symbolize the Alliance’s Gold customer benefits. Each week a different task related to Gold benefits will be made available to all those who have downloaded the app and will also be posted on the Star Alliance Facebook page. During the first week of the promotion, participants are being asked to submit photos of airport departure boards. Winners of this part of the promotion will be able to receive a higher priority on more than air travel, through their complimentary membership to Quintessentially, a Private Members’ Club with a 24-hour global concierge service. Further Star Alliance Gold benefits, such as Priority Check-In, Boarding and Baggage, as well as extra baggage allowance and lounge access will be featured later in the promotion. Prizes for the winners submitting the best pictures include: accommodation in a Five Star Hotel Suite, luxury luggage, designer furniture, VIP experiences and Business Class return tickets. In addition, all participants automatically enter the grand prize draw which could see them win either a pair of Star Alliance Round the World Business Class tickets or a status upgrade to Gold in the Star Alliance Frequent Flyer Programme in which they are enrolled.