CarTrawler and Hotels.com have unveiled details of a new partnership that will allow their partners to sell car hire, private transfers and now hotels through the direct implementation of CarTrawler’s existing technology platform – which is already used by 95 airlines and 2,000 travel retailers around the world.
Bobby Healy, chief technology officer of CarTrawler, said: “This partnership is about removing technology barriers. CarTrawler’s fast-growing partner base already has access to the world’s best-converting ancillary platform, and they have been asking us to broaden our ancillary offering. This development shows we have listened.”
Healy pointed out that: “With both ground transportation and the global accommodation offering of Hotels.com covered in one simple, white label integration, our partners have a one-stop-shop to quickly and effectively implement all non-air ancillaries.”
Adam Jay, senior vice-president marketing and product for Hotels.com, commented: “We are excited to work closely with CarTrawler to help travel partners maximize ancillary revenues across accommodation and ground transportation.”
Jay noted that: “Hotels.com provides a high-converting and mobile-ready B2B platform, selling a full range of global accommodation, and this collaboration with CarTrawler is a very natural step for both companies as we look to make things simple and profitable for partners.”
The new partnership comes following the recent launch of Hotels.com for Partners, a new online platform that allows partners such as airlines and travel companies to white label or co-brand with Hotels.com, and access its list of hotel rates and availabilities, increasing customer loyalty and spend as a result.