Starwood Hotels & Resorts is expanding globally with the addition of the historic Great Northern Hotel to its Tribute Portfolio brand in London.
Launched in April as Starwood’s 10th brand, Tribute Portfolio is “a collection of outstanding independent hotels and resorts” promising owners, Starwood Preferred Guest members and guests alike the ability to “Stay Independent.”
The signing of the Great Northern Hotel – a historic King’s Cross London landmark – is a significant step in the global roll-out of Tribute Portfolio, reflecting the growing global trend for independent, yet dependable high-end travel experiences.
Situated within the new Western Concourse of King’s Cross and just 25 metres from the Eurostar terminus at St. Pancras International, the Great Northern is described as one of the finest upscale boutique hotels in greater London. Having first opened in 1854, the hotel has been refurbished and re-designed by Victorian master builder Lewis Cubitt to evoke the glamour and grace of the building’s extraordinary past.
Starwood aims to grow the brand to 100 hotels by 2020, with locations in high-demand destinations and markets where SPG members travel.