Starwood Going Big In Vegas

What happens in Vegas doesn’t necessarily always stay in Vegas. In fact, the people at Starwood Hotels & Resorts Worldwide want to make sure that travel agents know exactly what’s happening in Las Vegas these.

That’s because Starwood has unveiled the details of its single largest addition of hotel rooms in North America since pre-recession with the signing of SLS Las Vegas on the Las Vegas Strip and Sahara Boulevard.

Owned by Las Vegas Resort Holdings, LLC, the three distinct hotel towers, encompassing more than 1,600 guestrooms and suites, will be branded by the end of this year under Starwood’s recently launched Tribute Portfolio, while the 289-room LUX Tower will be converted to a W Hotel upon completion of a renovation in 2016. The W Las Vegas conversion will include the addition of a W Living Room (the W brand’s take on the traditional hotel lobby), a dedicated entrance for W guests, nearly 14,500 square feet of new W-branded meeting and event space, signature Away Spa, FIT state-of-the-art fitness centre and an exclusive outdoor WET pool deck and bar.

The other two hotel towers, comprising 1,324 rooms, will be operated as SLS Las Vegas, a Tribute Portfolio Resort.

Starwood’s interim CEO, Adam Aron said: “SLS Las Vegas, with some 1600 rooms, is a milestone addition to Starwood, growing our total footprint worldwide by nearly half a percent with a single signing.”

Aron also pointed out that: “This is a perfect example of what Tribute Portfolio was designed to do – bring the power of Starwood to great independent hotels, while giving our Starwood Preferred Guest members and global guests more access to sought after destinations around the world. It also allows us to debut our iconic W brand on the world famous Las Vegas Strip, an incomparable stage for the dynamic energy and vibrant scene of W Hotels.”

For more, go to http://www.starwoodhotels.com .