Starwood Unveils ‘Sheraton Grand’


Starwood Hotels & Resorts Worldwide has introduced Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts for their enticing destinations, distinguished designs and excellence in service and guest experiences.

Starwood revealed the first 10 Sheraton Grand properties, which span from Bangalore to Beijing, Dubai to Edinburgh, Miyazaki to Seoul, Taipei to Bangkok, and Tokyo to Rio de Janeiro. By year end, Starwood expects to have 50 newly designated Sheraton Grand hotels around the world with plans for 100 by early 2017.

“Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognize the need to better match guest expectations for the brand around the world,” said Adam Aron, Starwood CEO on an interim basis. “Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel.”

The Sheraton Grand designation signifies an exemplary hotel offering for both guests and local communities, with hallmarks including:

  • Resorts, convention properties, and urban hotels that offer unrivaled standards of service and outperform guest satisfaction benchmarks;
  • Dynamic guestrooms and public spaces exhibiting sophisticated design and elevated finishes;
  • Desirable and sought-after locations ranging from primary city settings to spectacular beachfronts;
  • Impressive hotel amenities, including top-rated restaurant concepts and renowned chefs, superior gyms, unique Sheraton Club lounges, and an array of idyllic spa options;
  • Inspiring and state-of-the-art function space for events, meetings, and conferences.

The first Sheraton Grand hotels include Sheraton Grand Bangalore Hotel – Brigade Gateway; Sheraton Grand Beijing Dongcheng Hotel; Sheraton Grand Hotel, Dubai; Sheraton Grand Edinburgh Hotel; Sheraton Grand Rio Hotel & Resort; Sheraton Grande Ocean Resort; Sheraton Grande Sukhumvit (Bangkok); Sheraton Grande Taipei Hotel; Sheraton Grande Tokyo Bay Hotel; and Sheraton Grande Walkerhill.