Starwood Makes Latin America A Specialty


Starwood Hotels & Resorts Worldwide, Inc. is continuing its aggressive growth strategy in Latin America with significant gains across its Specialty Select Brands’ (SSB), Four Points by Sheraton and Aloft.

Currently, Starwood operates 80 hotels in the region, with 17 additional properties under development and the company has just announced the appointment of Victor Vazquez to the role of vice-president, development and acquisitions for Latin America.

Jorge Giannattasio, chief of operations and global initiatives for Latin America for Starwood Hotels & Resorts, said: “Starwood’s position and future prospects for growth in Latin America have never been stronger. After a record year of openings in 2013, we are on pace to continue expanding in the region thanks to rising demand from investors and developers for our globally recognized brands – particularly in the specialty select segment.”

He added: “This is the perfect time to welcome Victor to our team, and we are confident that his global experience in operations, finance, branding and development, combined with his know-how of Latin America, will be instrumental to accelerating our growth in the region.”

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