Starwood teams up with Bentley

Starwood Hotels & Resorts Worldwide has launched a global partnership between Bentley Motors and the St. Regis and The Luxury Collection Hotels & Resorts. The partnership underpins the heritage and excellence of the brands, creating signature experiences for guests, residents and customers with driving programs, special events, brand initiatives and house fleets at flagship hotels around the world. As a hotel brand created for “a new generation of luxury travellers,”the St. Regis brand has selected Bentley as the house fleet in hotels and resorts around the world, from The St. Regis Singapore and The St. Regis Saadiyat Island Resort in Abu Dhabi to the brand’s flagship The St. Regis in New York. This month, The Luxury Collection Hotels & Resorts, a portfolio of 80 hotels and resorts in more than 35 countries, and Bentley will co-host an inaugural Austrian driving program. The scenic Springtime Bentley Grand Tour from Vienna to Salzburg will last two days and will offer guests an incomparable way to experience the country. The journey will showcase four iconic Luxury Collection Hotels including the Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg. The participants of the exclusive drive will have two astonishing options to explore the route through Austria — the Continental W12 and the Continental V8. (http://www.starwoodhotels.com)