Stay … Just A Little Bit Longer
Booking.com reports that its search trends reveal that various types of travellers are increasingly looking to stay in a single place for longer, bringing them the opportunity to experience a destination in a whole new way.
To respond to this growing demand, Booking.com recently introduced an easy way for its property partners to implement weekly and monthly rate plans to attract travellers looking for longer stays with a great price.
While any property partner on Booking.com can implement these new rate plans to help boost occupancy by capturing new types of guests, for many longer stay travellers, the privacy, space and additional amenities of homes and apartments will be key reasons to book and hunker down in their new abode.
Travellers have opted for homes and apartments more often in recent years, with the COVID-19 pandemic accelerating that trend.
In the second quarter of this year, about 40% of Booking.com’s new bookings were for alternative accommodations.
Eric Bergaglia, the global head of Booking.com’s homes and apartments business, said that: “As part of our commitment to helping our property partners – from hotels to vacation rentals – rebuild their businesses, Booking.com is continuously exploring new ways to help deliver business to them by providing the tools and tailored insights they need to effectively respond to the evolving travel environment.”
Bergaglia continued: “Introducing weekly and monthly rate options is just one way we’re doing just that, helping partners capitalize on new sources of demand as a growing number of customers look to explore the world with a longer stay, thereby securing additional revenue as the travel industry begins its recovery journey.”
Alongside the introduction of the new weekly and monthly rates, Booking.com has simplified its search experience to help customers finding their next stay, introducing filters for customers looking for private, whole home accommodations and properties that have implemented health and safety measures.
As remote working becomes the new norm, and with location independence an increasingly viable option for more people, the platform is also helping travellers more easily find properties that have dedicated work space, wherever their travels take them.
Going forward, Booking.com will be continuing to look for new ways to respond to evolving traveller demand on the platform and in turn support property partners in attracting new types of traveller and capturing more bookings.
For more about the new offering, go to https://partner.booking.com/en-gb/click-magazine/how-attract-new-guest-segments-long-stay-rates .