Stay Safe, But Have Fun

Air Transat has unveiled its new safety video that’s now available aboard all its flights. Created in partnership with studio Vallée Duhamel, the three-and-a-half-minute video plunges the traveller into a playful universe, without losing sight of the main message – inflight safety procedures.

Geneviève LeBrun, vice-president of marketing at Transat Tours Canada, explained that: “Our brand mission, to brighten the everyday with the joy of vacations, is reflected throughout this video, with references to vacations in the South, Canada and Europe everywhere.”

LeBrun points out that: “The renowned Vallée Duhamel studio was able to recreate an inflight atmosphere infused with vacation vibes, all in its signature style. Since inflight safety briefing is mandatory, we wanted to give it a unique, inspirational and fun touch to pique the passengers’ interests.”

And it’s definitely interesting … take a look at .