Successful Olympics boost Britain’s image

As the curtain came down on the Games of the XXX Olympiad, VisitBritain, the national tourism agency, released initial findings on how the hosting of the London 2012 Games has showcased Britain to the world — and how the agency plans to make the most of this opportunity. Since the bid was won in 2005, VisitBritain has been planning to use the massive global exposure around the Games to encourage more people from overseas to holiday here in the years ahead. That has seen the agency work closely alongside international broadcasters to secure additional coverage of Britain beyond the sporting fields, generating programs on countryside, heritage, food, arts and the music scene. In the first six months of this year VisitBritain has generated around Â

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