Sunset, Palace Forge Strategic Deal
Sunset Resorts Jamaica and Palace Resorts have signed an agreement that will see Palace Resorts assume ownership of the Sunset Jamaica Grande on July 7. Palace will close the property on Sept. 1, 2014 for extensive renovations and upgrades before opening its doors again as the new Moon Palace Jamaica Grande in early 2015. This substantial investment will mark Palace Resorts’ latest step outside of Mexico, expanding their signature awe-inclusive brand standards to the Jamaican market.
Gibran Chapur, executive vice-president for Palace Resorts and responsible for the overall growth and strategic direction of the company, said: “When we designed our strategic five-year growth plan, we listed several destinations as priorities, and Jamaica was at the top of that list. We believe Jamaica is the most important tourism destination in the Caribbean, and we found Sunset Jamaica Grande to be the perfect opportunity for us to enter this market.”
Ian Kerr, managing director of Sunset Resorts Jamaica, said of the agreement with Palace: “Sunset Resorts had several options for the future of this iconic resort, but ultimately put their trust in Palace Resorts because of its solid hospitality expertise and proven track record. We felt confident Palace Resorts would respect the hotel’s rich history, its employee culture, and would have the ability to bring a new and exciting brand to Jamaica.”
Palace Resorts currently owns and operates seven oceanfront properties in Mexico, including Moon Palace Golf & Spa Resort, Cancun. When the brand finalizes its multi-million dollar investment, the new Moon Palace Jamaica Grande will be Palace Resorts’ second Moon Palace-branded property.
As Sandor Winkler, chief development officer for Palace Resorts, sees it: “Sunset Resorts Jamaica is a family-owned company that prides itself on its dedication to its guests and staff while continually maintaining its stellar and uniquely Jamaican reputation. This opportunity presented a perfect fit as Palace Resorts is also a family-owned company that has been striving for excellence since it was founded by the Chapur family.”
Go to http://www.sunsetresortsjamaica.com for more.
