Sunset Resorts — currently in the middle of rebranding and refurbishing two Montego Bay resorts reacquired from AMResorts in June — has decided to postpone the reopening of Sunset Beach Resort, Spa & Waterpark and Oasis at Sunset until Jan. 15, 2021.
The properties were originally set to reopen this fall.
In a statement, Sunset Resorts said that it had arrived at this difficult decision after months of carefully monitoring the current state of travel to Jamaica, taking into consideration both increased health and safety protocols for the island and the limited flight service being offered to Jamaica from major feeder markets.
Ian Kerr, managing director of Sunset Resorts, said: “We’re looking forward to sharing our new and improved Montego Bay properties with guests from around the world. And as always, we’re relying on our partners in the travel profession to help us educate potential visitors about the island of Jamaica and our beautiful resorts. However, given present conditions and the outlook for the immediate future, we feel that postponing our reopening is the most prudent decision for everyone involved.”
Sunset at the Palms, Sunset Resorts’ boutique, adults-only resort in Negril, reopened in early July and continues to welcome guests every day.
Guest satisfaction surveys are at an all-time high, confirming that Sunset’s “safety in paradise” commitment and increased staff training initiatives have resulted in guests feeling both comfortable and safe on their Jamaican vacations.