Travel Agent Appreciation

Sunshine State Keeps on Shining

Florida Governor Rick Scott has announced that the Sunshine State has set another tourism record by welcoming the highest number of visitors of any nine months in the state’s history – 88.2 million visitors.

This represents a 3.3% increase over the 85.4 million visitors from the same period in 2016. This includes 77.6 million domestic visitors, 7.9 million overseas visitors and 2.7 million Canadians visitors.

Governor Scott commented, “Florida has had three record quarters in 2017, which would not be possible without our relentless work to market Florida as the top tourism destination. This includes VISIT FLORIDA’s aggressive marketing efforts to make sure families across the world knew that Florida was open for tourism following Hurricane Irma. We will work with the Legislature to invest $100 million for VISIT FLORIDA this upcoming session to continue this success and make sure Florida can continue to break tourism records.”

VISIT FLORIDA estimates that a record 27.9 million visitors travelled to Florida in the third quarter of 2017 (July-September), an increase of 3.3% over the same period last year. This Q3 number breaks down to 24.9 million domestic visitors, 2.6 million overseas visitors and 428,000 Canadian visitors coming to the Sunshine State.

Posted in Destinations, News