Sunwing Travel Group has signed a deal with iconic lifestyle brand Planet Hollywood in a partnership designed to increase the footprint of Planet Hollywood’s hotel operations globally.
Initially, Planet Hollywood Beach Resort Costa Rica will open this fall and Planet Hollywood Resort Cancun will open in spring 2019, marking Planet Hollywood’s first foray into the luxury all-inclusive category.
“The Planet Hollywood brand has always been about delivering unique and memorable experiences that translate into lifelong memories for our guests,” said Robert Earl, Planet Hollywood’s founder and chairman. “I am so excited to partner with Sunwing Travel Group and cannot wait to get started with the first spectacular locations in Costa Rica and Cancun. This is the perfect opportunity to bring ‘fame’ a lot closer to all customers by leveraging Sunwing Travel Group’s proven track record of successfully operating and rapidly expanding premier hotel brands.”
As master hotel franchisor to the world-renowned Planet Hollywood brand, Sunwing Travel Group intends to establish a dominant position for Planet Hollywood in the luxury accommodation space. In addition to building and operating new resorts, Sunwing will offer management services and franchise opportunities to prospective Planet Hollywood Hotels and Resorts worldwide.
“Robert Earl is a visionary that knows how to create exciting and engaging experiences,” said Stephen Hunter, president of Sunwing Travel Group, adding that, “it’s all about capturing the little details that others miss.”
The new Planet Hollywood Beach Resort Costa Rica will be the first resort under this new agreement, where customers can “Vacation like a Star” and interact with Hollywood memorabilia, enjoy entertainment-themed facilities, purchase popular brand merchandise, and maybe even catch a view of a vacationing starlet.
The new Planet Hollywood resorts will use technology to heighten the resort experience, from interactive touch-screen digital displays narrating the memorabilia experience to PHTV in-suite and throughout the resort, keeping guests up-to-date with live streaming of events and activities.