Evelyn Lafone has been appointed Market Manager, Canada for Switzerland Tourism and will be responsible for the organization’s entire marketing in Canada and for travel trade relations in the Midwestern US.
She succeeds Mirko Capodanno, who was appointed District Manager Western USA in Los Angeles earlier this year.
Lafone is an experienced tourism marketing professional and worked in various media and trade positions until 2005 when she took over the position as Market Manager UK & Ireland. In the beginning of 2010 she was appointed Market Manager Australia & New Zealand and has been in charge of the development of this market since then.
Switzerland Tourism has been present in the Canadian market since 1973 with an office located in Toronto. There are approximately 100,000 arrivals of Canadian travellers and 230,000 overnights at Swiss hotels per year.
Lafone can be reached at 416-695-3375 or [email protected] .