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Swoop Ready To Take Off

WestJet's ULCC Has A Name, A Home And A Purpose

It’s here! And it’s Swoop.

WestJet has unveiled the name and logo for its ultra-low-cost airline (ULCC) in Canada and it will start selling flights on Swoop in early 2018.

Bob Cummings, executive vice-president, strategy – and the executive member responsible for the launch of Swoop – observed, “The name Swoop denotes exactly what we plan to do. It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”

The company says that Swoop will provide Canadians with a no-frills, lower-fare travel option backed by an airline with a proven track record of bringing lower fares to Canadians and an investment-grade credit rating.

As well, Swoop has picked Calgary as the location of its headquarters, with the exact location of those offices to be announced at a later date.

Said Cummings, “As we looked around for the home for Swoop’s operations, Calgary quickly rose to the top of the list. The city offers Swoop the opportunity to save costs through shared services with WestJet’s corporate head office, the availability of existing infrastructure, and talented, experienced WestJetters to draw from. We are confident that these qualities will support our ultra-low-cost operations and our guests well into the future.”

Alberta’s minister of economic development, Deron Bilous noted that, “Alberta is the best place to invest and do business — that’s why Swoop is making our province home. We created Invest Alberta to make it easier for companies like Swoop to set up and expand here. Together we are creating new jobs and diversifying our economy.”

Adds Cummings, “We are confident our unique combination of expertise in the Canadian aviation industry and deep knowledge of the ULCC market will ensure the success of Swoop and help more Canadians take to the skies.”

For more on Swoop – including job opportunities, launch plans and to learn more about Canada’s newest airline – go to

Posted in Airlines, News