JTB launches “There’s Always More to Jamaica” Campaign
The Jamaica Tourist Board (JTB) wants people to discover Jamaica beyond its iconic beaches and resorts and its delivering that message to international audiences through a new digital campaign. “There’s Always More to Jamaica” showcases...
Travel to Jamaica takes off with 22% boost in winter air capacity from Canada
Summertime travel from Canada to Jamaica was already hot, representing an 8% increase in Canadian visitors last month alone, but things are about to heat up even more for the upcoming winter season. “Our winter capacity for winter 2026...
Jamaica Tourist Board showcases hidden gems in new documentary series
The Jamaica Tourist Board (JTB) has released the first instalment of its limited documentary series, “Jamaica Is…”, spotlighting the island’s captivating South Coast. This is the first of a six-part instalment that will showcase...
Jamaica sees global airlift increase for fall-winter 2025-2026
From September 2025 through February 2026, Jamaica is projecting that seat capacity across the island’s three major airports will grow by 4.4% compared to the same period last year. This includes Montego Bay’s Sangster International Airport...
Tags: Donovan White, Edmund Bartlett, Jamaica, Usain Bolt
New JTB campaign features Usain Bolt as its global tourism ambassador
The Jamaica Tourist Board (JTB) has launched its new advertising campaign featuring legendary sprinter Hon. Usain Bolt, who was recently appointed Jamaica’s Global Tourism Ambassador. In celebration of Jamaica’s Independence Day, the...
Tags: Donovan White, Edmund Bartlett, Jamaica Tourist Board, Usain Bolt
A remarkable legacy: The Jamaica Tourist Board celebrates its 70th
For 70 years, the Jamaica Tourist Board has been showcasing the wonders of Jamaica to the world and last night, close to 150 members of the travel trade, the diaspora and other distinguished dignitaries gathered in Toronto to celebrate both the...
Tags: Angella Bennett, Donovan White, Jamaica Tourist Board, Michael Anthony Cuffe