JTB launches “There’s Always More to Jamaica” Campaign
The Jamaica Tourist Board (JTB) wants people to discover Jamaica beyond its iconic beaches and resorts and its delivering that message to international audiences through a new digital campaign. “There’s Always More to Jamaica” showcases...
Travel to Jamaica takes off with 22% boost in winter air capacity from Canada
Summertime travel from Canada to Jamaica was already hot, representing an 8% increase in Canadian visitors last month alone, but things are about to heat up even more for the upcoming winter season. “Our winter capacity for winter 2026...
ACTA advisors immersed in a Jamaica experience
It was certainly an immersive experience as ACTA teamed up with the Jamaica Tourist Board, Sandals Resorts and Air Canada to provide 30 of its member advisors with an immersive experience in Jamaica this week. ACTA’s Immersive Destination...
Tags: ACTA, Air Canada Vacations, Jamaica Tourist Board, Sandals
Jamaica Tourist Board showcases hidden gems in new documentary series
The Jamaica Tourist Board (JTB) has released the first instalment of its limited documentary series, “Jamaica Is…”, spotlighting the island’s captivating South Coast. This is the first of a six-part instalment that will showcase...
New JTB campaign features Usain Bolt as its global tourism ambassador
The Jamaica Tourist Board (JTB) has launched its new advertising campaign featuring legendary sprinter Hon. Usain Bolt, who was recently appointed Jamaica’s Global Tourism Ambassador. In celebration of Jamaica’s Independence Day, the...
Tags: Donovan White, Edmund Bartlett, Jamaica Tourist Board, Usain Bolt
A remarkable legacy: The Jamaica Tourist Board celebrates its 70th
For 70 years, the Jamaica Tourist Board has been showcasing the wonders of Jamaica to the world and last night, close to 150 members of the travel trade, the diaspora and other distinguished dignitaries gathered in Toronto to celebrate both the...
Tags: Angella Bennett, Donovan White, Jamaica Tourist Board, Michael Anthony Cuffe
Jamaica Tourist Board welcomed into Virtuoso’s luxury network
The Jamaica Tourist Board (JTB) has recently been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising 2,300 preferred suppliers in 100 countries. According to the Minister of Tourism, Honorable Edmund...
JTB strengthens Canadian team with two new appointments
The Jamaica Tourist Board (JTB) announced the transfers of Oral Chambers and Sedrecia Francis from its offices in the USA and Jamaica respectively, to the organization’s regional office in Toronto, Ontario. Oral Chambers is a Business...
Tags: Angella Bennett, Jamaica Tourist Board, JTB
Leafs lose but everyone else wins with Red Tag Vacations & the JTB
Jamaica Tourist Board director Angella Bennett's birthday was not the only celebration of the night. The 20,000+ fans in the Scotiabank Arena were able to participate in the joint Red Tag Vacations - Jamaica Tourist Board activations...
Tags: Angella Bennett, Jamaica Tourist Board, Nathalie Tanious, Red Label Vacations, Red Tag Vacations
JTB to host Rhythm of Jamaica trade event on Nov. 21
The Jamaica Tourist Board (JTB) will host its winter season kick off promotional event on Thursday, Nov. 21, showcasing the island’s rich cultural heritage and its bevy of resorts and attractions Canadians have come to enjoy year after...