HAL’s new campaign invites Caribbean travellers to cruise differently
Holland America Line today unveiled a new marketing campaign, titled "Refreshingly Free." In an attempt to distinguish itself from other mass market ships that sail the Caribbean, the new campaign highlights what the cruise line has never...
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Holland America Line announces 2027 solar eclipse cruises
Holland America Line announced a new slate of cruises taking guests to prime locations throughout Europe to witness some of nature's most stunning phenomena. Those seeking to sail in the shadow of the sun during the 2027 solar eclipse can...
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HAL opens bookings for 2027 Grand Voyages
Holland America Line officially opened bookings for its two 2027 Grand Voyages. Both the 2027 Grand World Voyage and the 2027 Grand South America & Antarctica Voyage, departing in January 2027, will provide guests access to rare...
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Holland America Line reveals 2027 Grand Voyages
Holland America Line announced itineraries for its two Grand Voyages sailing in 2027. Guests can embark on an ambitious 129-day circumnavigation of the globe on the 2027 Grand World Voyage or a 70-day, region-specific in-depth exploration on the...
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Holland America Line partners with Champagne brand Tattinger for sailaway celebrations
Holland America Line is reviving the grandeur of sailaway celebrations as a cherished tradition at the start of each cruise, making it an experience too good to hurry through. The cruise line is partnering with premier Champagne producer...
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Holland America Line extends 2026 Europe season
Holland America Line announced a six-week extension of its 2026 Europe season and opened bookings for four cruises available as part of the expansion. Guests have further opportunities to explore the Mediterranean and Norway — including...
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Holland America Line opens bookings for 2026-2027 Mexico and Pacific Coast
Holland America Line opened its 2026-2027 Mexico and Pacific Coast seasons, with itineraries designed to help guests authentically connect with the regions. The Mexico season includes longer cruises up to 12 days, visiting well-known favorites...
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Holland America Line unveils new global brand campaign
Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The...
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Holland America Line launches new pasta-making classes
Holland America Line is known for serving fresh, local ingredients on board, with a focus on dishes that highlight regional flavours. In addition to its Global Fresh Fish program that offers more than 80 varieties of fresh fish sourced...
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Holland America Line unveils five new trips for 2026/2027
Holland America Line recently unveiled new Legendary Voyages that create destination-rich vacations sailing roundtrip from the United States. The five new cruises, which range from 27 to 45 days, will provide guests the opportunity to...
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