So not surprisingly, the airline decided to take concrete action in line with its brand promise to “brighten the everyday with the joy of vacations.”
Eager to learn more about why some Canadians hardly ever take a vacation, Air Transat mounted an operation to “infiltrate” the performance-evaluation meetings of employees at a select group of companies.
These workers all had something in common: they are very much appreciated by their employer and their dedication to their jobs goes above and beyond the call, but they neglect one essential aspect of their work/life balance: they never go on holiday.
Check out the video of the employees reacting when the interviewer – hired by Air Transat – surprised them by revealing the true purpose of the meeting.
[Here’s the link – https://www.youtube.com/watch?v=DmVYsjz-QNI&feature=youtu.be ]
And to help workers who could use a break, Air Transat has launched the Vacation Intervention contest. Canadians are invited to nominate a deserving friend, family member or co-worker who hasn’t been on a holiday in a long time.
Entries are being accepted until Feb. 4 via one of the participating radio stations or the Air Transat contests page at https://www.airtransat.com/en-CA/contests/vacation-intervention .
There are 19 all-inclusive Sun destinations packages to be won.