SilverBirch Hotels & Resorts has launched an innovative campaign to promote health awareness among guests at the Hampton Inn by Hilton Halifax Downtown.
The “Take the Stairs” campaign is designed to encourage guests to use the hotel’s stairs rather than its elevators, by offering participating guests the chance to win a Garmin Vivofit activity tracker in a weekly draw.
Eight Vivofits will be given away over the two-month long campaign, which runs from now to August 31.
Guests can enter the prize draw through a ballot, by correctly identifying where a special star sticker is placed within the hotel’s stairwell, with the star moving daily.
The campaign is designed to encourage guests to make exercise a part of their daily routine and to raise awareness of the importance of regular exercise as part of a healthy lifestyle.
Steve Giblin, president and CEO of SilverBirch Hotels & Resorts, said, “The ‘Take the Stairs’ campaign is an innovative initiative to encourage our guests to lead a more active lifestyle. We are committed to our guests’ all-round wellness and enjoyment of our hotels, and this campaign is a fun way to encourage regular exercise, while also giving guests the opportunity to win a fantastic prize.”