Take To The Great Outdoors In Hong Kong

Summer Moments Showcased In New HKTB Video Series

The Hong Kong Tourism Board has captured the wonders of the destination in a series of videos that are part of the 360 Hong Kong Moments initiative.

The new video series makes Hong Kong’s great outdoors come alive for those who reside abroad.

A highlight of the Great Outdoors Hong Kong (GOHK) 2021-2022 summer campaign, four distinctly themed Autonomous Sensory Meridian Response (ASMR) videos will each feature 30-second snapshots of dreamy environmental acoustics heard in far-flung corners of the city.

The videos are designed to stimulate the senses and to heighten one’s sensitivity to the harmonic countryside symphonies just a stone’s throw from the city.

The entire Great Outdoors Hong Kong 2021-2022 campaign is hosted on its own dedicated campaign website, and is packed to the brim with useful information, like insider tips, dining recommendations and transportation suggestions.

On top of the signature ASMR vignettes, the site features a colourful mix of photos, written itineraries and 13 videos-for-beginners — short-form videos carrying themes such as “adventure”, “antiquity”, “instagrammable” and “relaxation”, offering an overview (distance, elevation, difficulty, duration, etc.) and en route experiences about each seasonal route to inspire future trips.

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