Taking The Initiative


Finnair, UNICEF and Amadeus, have joined forces to benefit the world’s most underprivileged children. Passengers now have the opportunity to make a donation to UNICEF and support education for children in Asia when booking their flights on the Finnair web site at The option is now available and donations will be possible in sums of one, five or ten euros.

Donations will help fund UNICEF’s “Schools for Asia” initiative which supports education for the most vulnerable children in 11 countries in Asia. (And you can check out a video on the newly announced initiative by going to )

Pekka Vauramo, CEO of Finnair, said: “We want to support educational opportunities with our long-term partners, UNICEF and Amadeus. We’ve traditionally made the collection in-flight, but now passengers can donate as they book their flights at We hope that passengers will back our aim of providing a better future for many Asian children. Even very small sums can make a big difference, and every donation is significant to those who benefit.”

Marja-Riitta Ketola, executive director of the Finnish Committee, UNICEF, commented: “Finnair and the Finnish Committee for UNICEF have been raising funds for children together for almost 20 years. We’re extremely pleased to include this new form of cooperation in our partnership, and we warmly welcome on board our new technology partner Amadeus.”

Amadeus’ CEO, Luis Maroto observed: “This partnership with Finnair underpins the global CSR agreement signed with UNICEF by which Amadeus provides the necessary technology through a community platform for online donations. As a long standing travel industry partner for Amadeus, Finnair shares our vision that CSR must be a continued priority for companies wishing to be at the forefront of their respective sectors.”

Finnair’s oneworld alliance partner Iberia, launched a corresponding donation initiative, in partnership with UNICEF and Amadeus,on its own website in November 2013.

Seen in the photo, from l to r, are Pekka Vauramo, CEO of Finnair; Marja-Riitta Ketola, executive director of UNICEF’s Finnish committee; and Luis Maroto, president & CEO of Amadeus.