Armelle Tardy-Joubert is leaving the office at Atout France on July 15 to take the post of director of the Regional Committee of Tourism Provence-Alpes-Côte d’Azur.
For close to six years, Tardy-Joubert has helped consolidate the already close ties between France and Canada.
She relied on market development strategies such as the Gallerie F and consumer editions, among others, by discovering coast to coast Canadian travellers the French art of living.
By integrating the management of the Regional Tourism Board Provence-Alpes-Côte d’Azur, Tardy-Joubert ends a successful collaboration of 13 years with Atout France.
She continues her passion for tourism promotion in one of the most visited areas of the Hexagon, also partner of Atout France.