In 1896, the Klondike Gold Rush put Dawson City and the Yukon on the map. Now, in 2019, Dawsoncity.ca is creating a new gold rush.
Fittingly named Gold Rush 2, DawsonCity.ca wants to fund a gold rush that will encourage potential visitors to discover a love for the Yukon Territory through its rich history.
The campaign launched last week and offers a variety of perks for different contribution levels. For only $5, contributors can have their names go down in an exclusive history book that will be on display at the Dawson City Museum. Higher contributors can purchase perks like a Dawson City Package including admission to the Diamond Tooth Gerties show, which features can-can dancers. The highest-end package includes a flight with Air North, from Vancouver to Whitehorse and a two-night stay at the Downtown Hotel – famed Sourtoe Cocktail drink included.
One can participate in three steps: Buy a perk with your hard earned money; DawsonCity.ca will convert that money into real Klondike Gold; That gold will be placed in Claim #6 on Bonanza Creek.
“This is a campaign as unique as the original Gold Rush of 1898,” says Paul Robitaille, marketing and events manager at DawsonCity.ca. “People have wanted gold since the dawn of time. It has brought fortune and folly to the human race, and nothing highlights this like the Klondike Gold Rush. This was an incredible event that sparked about 100,000 adventure seekers worldwide to leave their homes and make their way to the Yukon. About 40,000 made it to Dawson City, making it the largest town West of Winnipeg and North of Seattle. Some of the most colourful stories and characters known to this day came out of this event and can still be experienced in the Yukon today.” The Indiegogo fundraiser will be live for 40 days and hopes to raise $100,000. All money raised will be used to buy genuine Yukon gold and everyone will be invited to pan for it on Aug. 20.
Robitaille continued, “With Gold Rush 2, we wanted to celebrate the rich history of the Klondike Gold Rush and create a fun and modern way for people to experience what it was like back then. We’re looking to excite a new generation of gold-seekers to adventure to Dawson City, where they can experience the rich living-history of our beautiful Territory and, hopefully, find some gold while taking it all in. Gold Rush 2 showcases all the great things that make the Yukon Larger than Life and offers a once-in-a-lifetime experience to anyone adventurous enough to take the leap.”
To learn more about the campaign and to visit https://igg.me/at/goldrush2.