The latest phase of Tourism Australia’s global marketing campaign, “There’s Nothing Like Australia,”focusing on experiential travel, was launched in Toronto yesterday. The tourism organization will spend approximately A$180 million over the next three years rolling out the evolving campaign in key international markets such as Canada. In addition to a new broadcast ad and print executions, the campaign boasts a strong digital and social media focus. As well as leveraging the advocacy of Tourism Australia’s three million Facebook fans, new elements include an interactive tablet app and hub on http://www.australia.com . The campaign features many unique Australian attractions, including the Bungle Bungles in The Kimberley, Sydney’s harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania and South Australia’s Kangaroo Island. “The new campaign creative – particularly the locations and how they have been shot – clearly demonstrate Australia’s distinctive and high quality tourism products and experiences that are amongst the world’s finest,”said Tourism Australia managing director Andrew McEvoy.
There’s Nothing Like Australia’
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