Amadeus and Thomas Cook group airlines have signed an agreement which will see the latter become the first leisure carriers to adopt the Amadeus Altéa solutions.
Four of Thomas Cook group airlines based in Germany, the UK, Scandinavia and Belgium adopt Amadeus’ Altéa suite as a single platform to manage reservations, inventory and departure control.
By unifying its IT systems across the group, Thomas Cook group airlines will be able to implement a customer-centric strategy offering a single consolidated customer touch point with comprehensive real-time information.
Thomas Cook and Amadeus have also renewed their long-term distribution agreement for Thomas Cook Tour Operator business across Europe.
In addition to moving Thomas Cook group airlines to a single Passenger Service System, Amadeus will support the group in providing a better service to their customers through the delivery of personalized offers with pro-active and consistent communications across multiple channels. A key component of the technology offer is the innovative use of SSR (Special Service Request) pricing. This will allow Thomas Cook group airlines to adjust the price of their ancillary products based on a wide range of real-time information related to the customers and to the demand.
“The solution developed by Amadeus enables us to harmonize our multi-channel distribution strategy. Through a single inventory and distribution system, we are now in a position to reach out to tour operators and retail partners while servicing our own direct sales channels,” said Christoph Debus, chief air travel officer, Thomas Cook Group plc. “In addition, connecting to Amadeus’ travel agency distribution network will help us to significantly to grow both volume and yield. Amadeus’ Altéa suite will also enable us to provide the most relevant and personalized offers to all our customers.”