TIAC, ARTA welcome new airfare advertising rules

Canada’s new all-inclusive airfare advertising regulations will promote fair competition among airfare advertisers and help consumers make informed purchasing decisions, according to the Tourism Industry Association of Canada (TIAC). The new regulations require air service advertisers to display the total price a consumer must pay in order to fly, including all taxes, fees and charges. They also ensure that customers can access a breakdown of the taxes, fees and charges that make up the total cost of their fare. The rules were formalized yesterday Denis Lebel, minister of Transport, Infrastructure and Communities. “Canada’s tourism industry welcomes the new airfare advertising regulations announced by Minister Lebel,”said David Goldstein, president and CEO of TIAC. “The open and transparent consultation process undertaken by the Canadian Transportation Agency in the development of the new advertising rules should serve as a model for future co-operation between industry, consumer organizations and regulatory bodies.”Canada’s Association of Retail Travel Agents (ARTA Canada) was also quick to applaud the new regulations.