With a federal election set for Sept. 20, the Tourism Industry Association of Canada (TIAC) has made it clear that it will be continuing its advocacy for greater support for the country’s travel and tourism industry during the course of the campaign.
TIAC notes that throughout 2021, it has owned the advocacy push for greater support for the industry. This included major achievements such as enhanced Federal Budget measures, an expanded Tourism Relief Fund, extension of CEWS and CERS, and opening the US/Canada land border to American tourists. In addition to owning the advocacy landscape, TIAC has maintained the media narrative on tourism pandemic concerns for 2021.
To that end, TIAC will be running a proactive tourism advocacy campaign that will include direct TIAC activity, as well as TIAC’s leadership of the Hardest Hit Coalition fighting for business survival support for the tourism suite of sectors.
During the campaign, steps to keep members informed and ready to engage with local candidates will include:
- TourismVotes.ca microsite — www.TourismVotes.ca — as one-stop shopping for information on the election
- Detailed Platform Analysis for impact on tourism
- Social Media Content to support TIAC issues
- Email updates to members on important developments
- Hardest Hit Coalition actions
- Regional meetings with candidates
- Work with election media
- Digital advocacy tool once candidates are named
- Talking points for members when meeting candidates
TIAC observes that politicians never listen more than when they are counting on local votes and to that end it will be busy fighting for our industry, and supporting you to fight for recovery.