TICO has collaborated with PMG Intelligence on a survey of Canadian travellers in order to better understand the impact of COVID-19 on travel consumers.
Commenting on the new research, TICO president and CEO, Richard Smart pointed to the importance of using data to understand the needs of all consumers as travel begins to gain momentum.
Said Smart: “While the current travel environment is facing significant obstacles, we know that consumers are anxious to travel again, and soon. We are encouraged by the data and look forward to an improving travel environment later this year.”
The PMG Intelligence survey sought to gain valuable insight into the sentiments and behaviours of consumers, including their risk tolerance and desire for future travel.
Those insights will enable TICO to effectively tailor our communication strategies for conveying the travel information consumers desire and need to know in order to be confident with their future travel purchases from Ontario retailers.