KLM Royal Dutch Airlines has launched a unique gifting service – “KLM Wannagives” on its intercontinental and long distance European flights. With this service, KLM allows people to surprise a travelling friend or family member with a present at an altitude of 30,000 feet.
Via the web shop http://www.klm.com/wannagives , KLM offers a varied assortment of gift giving ideas — a glass of champagne, an extra comfortable seat, a bottle of perfume or bonbons. The gift-wrapped present will be hand-delivered by the crew. The giver can add a personal message on the accompanying card. It is also possible to surprise someone who’s not travelling, since “KLM Wannagives” offers home delivery as well. And, Flying Blue members can use miles towards purchases.