Tourism Australia targets luxury market

Tourism Australia has entered a wide-ranging agreement with Luxperience, the annual travel trade event for luxury and experiential travel in the Australasia region. The new deal sees Tourism Australia become a key supporter of Luxperience 2013 and it will use it to promote unique travel experiences to a global market of buyers from the Americas, Asia, Middle East and Europe. Tourism Australia general manager destination development, Craig Davidson, said that Luxperience provided a strong platform to promote Australia’s increasingly high-end travel experiences to a global market of buyers from key markets in the Americas, Asia, Middle East and Europe. “We took a close look at Luxperience last year, to see how it went in its first year and, to be honest, were impressed, particularly at the profile of the international buyers who attended,” said Davidson. “With the event now bedded down and gaining some real momentum, we are looking forward to getting more involved.” Go to http://www.luxperience.com.au for more.