Connecting at Tourism Ireland’s Business Events Showcase

Tourism Ireland’s Business Events Showcase at Reid’s Distillery in downtown Toronto provided 20 meetings and events planners based in the Greater Toronto Area with a warm Irish welcome last week.

The B2B event saw the planners meet, and do business with, six tourism businesses from Ireland representing DMCs, hoteliers and attractions including Moloney & Kelly, TIFCO Hotel Group, Dublin Convention Bureau, Visit Belfast, Hastings Hotels and Titanic Belfast.

The aim of the event was to showcase Ireland as the best place to connect for Meetings and Incentive Travel Planners by highlighting the unique venues, countryside resorts and city properties, iconic cultural experiences, and superb food and drink offerings on the Emerald Isle.

The event delivered engaging and experiential activations, including a high tea experience and a craft cocktail making contest, all while highlighting the destination’s best asset – the people!

Sandra Moffatt, Tourism Ireland’s Manager, Canada, said: “We were so delighted that so many top meetings and events professionals took the time to attend our business events showcase this week to connect with our partners from the island of Ireland – demonstrating their commitment and interest in Ireland for 2024 and beyond, and having a little fun, too.”

Moffatt continued: “Business events are an important, high yield sector for us, and Tourism Ireland plans to undertake a dedicated program of activity to grow business in this area. Our promotions are highlighting our world-class venues and facilities, as well as ease of access from Canada and the unique experiences on offer across the island of Ireland.”

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences, and events) brand for the island of Ireland, comprising Tourism Ireland, Fáilte Ireland, and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading business events destination.

Planners can access resources such as the planner’s toolkit to make the process of bringing a meeting, conference or incentive trip to Ireland as easy and enjoyable as possible at